The director of sales and marketing position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets.

Essential Functions

Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

Plans and oversees advertising and promotion activities including print, online, electronic media.

Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

Monitors competitor products, sales and marketing activities.

Establishes and maintains relationships with industry influencers and key strategic partners.

Guides preparation of marketing activity reports and presents to executive management.

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Directs sales forecasting activities and sets performance goals accordingly.

Represents company at trade association meetings to promote product.

Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.


Customer/Client Focus.


Presentation Skills.

Problem Solving/Analysis.

Technical Capacity.

This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department.

Position Type

This is a full-time position


Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

Required Education and Experience

Bachelor’s degree in sales, marketing or business administration or equivalent number of years of experience

Five (5) years of related experience with progressive management experience.

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